Skip to main content

  • Home
  • Team
  • Retirement Income Planning
  • Wealth Management
  • Family Legacy Planning
  • Contact Us

    You are here

  1. Home
  2. Blogs
  3. Understanding Your True Risk Tolerance

Understanding Your True Risk Tolerance

Submitted by Generational Wealth Group | Eric Nichols | Michael Zurek on July 12th, 2022
  • Share on Facebook
  • Facebook Like
  • Linkedin Share Button

The recent stock market volatility, the bear market, the ever-growing inflation rate, and ongoing supply issues have taken a severe toll on the American psyche. For some, it has forever altered how they perceive and manage risk.
Understanding your risk tolerance is considered one of the most important elements of investing.

Many people see risk tolerance as a measure of their financial ability to withstand losses. In theory, the more risk you take, the more potential for reward, and more potential for loss. For example, a person who can withstand a heavy loss in their portfolio without it compromising their ability to meet their goals may choose to invest more aggressively than someone who has a lower tolerance for loss. There are several factors to consider when determining your risk tolerance including income, net worth, liquidity, and time horizon. A financial professional can help you assess your situation and determine a level of risk that’s suitable for you and your goals.

Emotional Risk Tolerance

The emotional component of risk tolerance can have far more influence over your decisions than your financial capacity. Emotions are powerful enough to override logic and can drive people to decisions that may not be aligned with their overall financial plan. The main emotions to be mindful of are fear and exuberance; both can be triggered by the irrational behavior of reactionary crowds and media. This response is powerful enough to lead people to flee the stock market en masse after it’s already fallen and draw people into a raging market near its peak. In both scenarios, individual risk tolerance is being skewed by emotions, which leads to divisions that do not reflect their long-term strategy.

Emotions are an important element of risk tolerance and shouldn’t be overlooked. Understanding that emotions are reactionary mechanisms that tend to flare up over short-term events may keep you in check when looking at the context of your long-term strategy. It would be hard to not lose sleep if the market suddenly crashed. It’s a natural human response. But, realizing that, you don’t have to act on those sudden emotional responses, especially if it works against you in the long run.

Focus on the Long-Term

It’s generally believed that people who focus primarily on the markets will experience a roller coaster of emotions. Because of this, their confidence may be tied to their market performance. On the other hand, investors that focus on their long-term strategy need only to have confidence in their strategy. If the plan is well-balanced, diversified, and managed through proper rebalancing for evolving risk tolerance, short-term market events may have less impact.


Asset allocation and diversification do not ensure a profit or protect against losses in declining markets.  

This content is developed from sources believed to be providing accurate information. The information provided is not written or intended as tax or legal advice and may not be relied on for purposes of avoiding any Federal tax penalties. Individuals are encouraged to seek advice from their own tax or legal counsel. Individuals involved in the estate planning process should work with an estate planning team, including their own personal legal or tax counsel. Neither the information presented nor any opinion expressed constitutes a representation by us of a specific investment or the purchase or sale of any securities. Asset allocation and diversification do not ensure a profit or protect against loss in declining markets. This material was developed and produced by Advisor Websites to provide information on a topic that may be of interest. Copyright 2022 Advisor Websites.

Tags:
  • Investing

Recent Blog Posts

  • Investment Strategy: Where You Are Now vs. Where You're Headed
  • What does "Wealth" Mean to You?
  • Preparing for Lifetime Income in Retirement

Archived Blog

  • May 2023 (1)
  • January 2023 (1)
  • August 2022 (2)
  • July 2022 (2)
  • June 2022 (2)
  • May 2022 (3)
  • April 2022 (4)
  • March 2022 (5)
  • February 2022 (2)
  • January 2022 (4)
  • December 2021 (4)
  • November 2021 (3)

Categories

  • Article (1)
  • Budgeting (11)
  • College (1)
  • College Planning (3)
  • COVID19 (1)
  • Estate Planning (1)
  • Financial Literacy (6)
  • Financial Planning (20)
  • General (31)
  • Goals (5)
  • Health (1)
  • Insurance (1)
  • Investing (10)
  • Long-Term Care (4)
  • Medicaid (3)
  • Medicare (3)
  • Philanthropy (1)
  • Retirement (23)
  • Saving and Investing (8)
  • Social Security (2)
  • Student Loans (1)
  • Taxes (4)

Contact Us

Contact Us Today to Learn More

  • Sitemap
  • Legal, privacy, copyright and trademark information

Securities and Advisory Services are offered through United Planners Financial Services, member FINRA/SIPC. Nichols Financial, Inc. and United Planners are independent companies. Generational Wealth Group and and United Planners are independent companies.

Eric Nichols is registered to conduct securities business in Arizona (AZ), California (CA), Colorado (CO), Florida (FL), Georgia (GA), Idaho (ID), Iowa (IA), Kansas (KS), Maryland (MD), Massachusetts (MA), Michigan (MI), Missouri (MO), North Carolina (NC), Ohio (OH), South Carolina (SC), Texas (TX), Vermont (VT), Virginia (VA), and West Virginia (WV). This communication is strictly intended for individuals residing in the states listed. No offers may be made or accepted from outside the specific states referenced.

Insurance-related services may not be provided to individuals residing in any states other than Michigan (MI) and Ohio (OH).

Michael T. Zurek is registered to conduct securities business in Michigan (MI) and Ohio (OH). This communication is strictly intended for individuals residing in the states listed. No offers may be made or accepted from outside the specific states referenced.

Insurance-related services may not be provided to individuals residing in any states other than Florida (FL), Michigan (MI), Ohio (OH), and Wisconsin (WI).

A broker-dealer, investment advisor, BD agent, or IA representative may only transact business in a state if first registered appropriately. Follow-up or individualized responses to persons in a state by such a firm or individual that involve either effecting or attempting to effect transactions in securities, or the rendering of personalized investment advice for compensation, will not be made without first complying with appropriate registration requirements.

Links are provided for informational purposes only and should not be viewed as an endorsement, sponsorship, solicitation, or other affiliation with respect to any third parties or their content. When you link to any of the web sites provided here, you are leaving this web site. We make no representation as to the completeness or accuracy of information provided at these web sites. Nor is the company liable for any direct or indirect technical or system issues or any consequences arising out of your access to, or your use of third-party technologies, websites, information, and programs made available through this web site. When you access one of these web sites, you are leaving our web site and assume total responsibility and risk for your use of the web sites you are linking to.

Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization’s initial and ongoing certification requirements to use the certification marks.

Get to know us

Phone: (248) 684-2274
Fax: (248) 685-2237

Email: team@generationalwealthgroup.net

155 E. Commerce St., #103, Milford, MI 48381

Get Directions

© 2025 Generational Wealth Group. All rights reserved.

Website Design For Financial Services Professionals